Rustan’s opens flagship in Cebu

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Rustan’s Cebu is reemerging a decade later with a stately new department store complex with three floors of retail space

Rustan’s Cebu is reemerging a decade later with a stately new department store complex with three floors of retail space

The country’s oldest city, Cebu, is set to add another jewel in its crown as homegrown, luxury retailer Rustan’s expands with its flagship store in the Queen City of the South.

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As it first opened in 1981 at the center of bustling Mango Avenue, Rustan’s Department Store in Cebu turned out to be the landmark for the luxurious pursuits of the Cebuanos, as well as locals from nearby provinces. In 1995, it became a part of the gleaming Ayala Center Cebu thereby becoming a permanent fixture in the Visayas island.

Today, Rustan’s is matching the city’s rise as a global manufacturing center and the lifestyle gateway to the rest of the region. Rustan’s Cebu is reemerging a decade later with a stately new department store complex with three floors of retail space. From the store’s previous home of 2,500 square meters, the flagship department store now boasts of 10,000 square meters filled with the world’s most covetable lifestyle brands.

Pedro del Hierro is one of the brand’s that headline the selections in Men’s apparel

Pedro del Hierro is one of the brand’s that headline the selections in Men’s apparel

At the first floor, Men’s Apparel and Cosmetic sections can be found. Ascot Chang, Oleg Cassini, Armani Jeans, and Pedro del Hierro headline the sleekest selections in Men’s apparel, as well as footwear from Kurt Geiger and Born Shoes. Sharing the floor are indulgent fragrances and skincare products from Murad, Clarins, La Prairie, Dermalogica, Dyp-tique and Acca Kappa.

Ladies dominate the 2nd level where a wide range of fashion brands that cater to tasteful Cebuanas. Celebrated designers Rafç, Rebecca Minkoff, Criselda Lontok, and Cristofoli are gracing the section, together with elegant occasion-wear collections from Tadashi, Laundry, Patra, and Adrianna Papell. The Ladies’ fashion collections are made every bit more stylish when paired with accessories from Lola Casademunt, Dooney & Bourke, Alexandre De Paris, and Coccinelle, among others.

Ladies dominate the second level where a wide range of fashion brands that cater to tasteful Cebuanas

Ladies dominate the second level where a wide range of fashion brands that cater to tasteful Cebuanas

Young Contemporary labels such as Alternative Apparel, Matix, Hailey Logan, and Jelly Bunnyare also found on the second floor, giving the best assortments for the hip and edgy youth.

Found on the same floor are the glitz and glamour from Rustan’s Silver Vault. Jewelry from Ziio, Adami Martucci, Ippolita, and Mikimoto, together with the finest diamonds and glowing gems from, Yvel, and Tamara Comolligild the floor.

Finally, crowning the top floor is Rustan’s collection of endearing home décor. For the Cebuano’s domestic and parental pursuits, special wares from Lenox, Royal Doulton, and Bugatti add panache to the Home section, together with delicately exquisite pieces from Swarovski, Bernardaud, Lalique and Lladró.

Crowning the top floor is Rustan’s collection of endearing home décor

Crowning the top floor is Rustan’s collection of endearing home décor

Gracing the same level are selections for the youngsters who love to play in and with fashion. Pick out the best outfits from Neck & Neck, Kiddos, Rustan Jr. and Rustanette. Trunki and Skoot offer functional and practical playthings for the little ones.

Rustan’s Cebu is located at Ayala Center Cebu, Cardinal Rosales Avenue, Cebu Business Park, Cebu City.

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