Sales in the age of technological advancement

With the advent of technology, the way sales are done is rapidly changing. Customer acquisition has become highly targeted. Algorithms are being written on a daily basis by companies like Facebook and Google to ensure a targeted approach to marketing and sales. Data is king and data privacy has gone straight out the window. The days of door-to-door sales are over and selling online is turning out to be the new normal.

There is definitely a market for selling products online. Platforms like Kickstarter enable ideas at a demonstration stage to be showcased to an audience online. This, in turn, generates a demand online for the idea even before it goes into production. The scientific ability to target your respective audience online enables a business to reduce its costs and provide a clear value proposition for its customers. Companies like MoneyMax.ph, Goods.ph, Zalora, Lazada are making consumers go online for a friendly and hassle-free experience.