Salud Tesoro’s lifetime legacy

Becky Garcia

Becky Garcia

I still remember vividly the time we used to go to Tesoros’s on A. Mabini Street in Ermita, Manila when we had overseas visitors who wanted to buy souvenirs from the Philippines.
So when we were invited to celebrate the 100th birthday of its late co-founder Salud Tesoro, it brought back a lot of memories.

Aptly dubbed “A Salute to Salud,” the event was held on February 6 at the company’s main store, now found at Pasay Road in Makati City, which was lit with bright lights and was filled with festivities.

Tesoro’s is an enchanting story of how a store that was established in 1945 from the ashes of World War II maintained its prestige and viability up to these modern times. But magic didn’t ignite the success of Tesoro’s, a brilliant woman of determination named Salud did.

Salud’s youngest daughter and group CEO of Tesoro’s, Maria Isabel “Beng” Tesoro, said that through her mother’s exemplary values and principles in life. The store continued to develop new designs and concepts while maintaining the core collection of heritage crafts giving Tesoro’s an identity distinct from other typical handicraft store.

The event also commenced a year-long program that will culminate with the celebration of Tesoro’s 70th year in business in October.

The event gathered luminaries and loyal patrons including Fernando Zobel de Ayala, Gemma Cruz-Araneta, Jimmy Laya, Cecile Guidote and members of the diplomatic community.

Aside from its loyal patrons, the guest list also included upwardly mobile and young professionals, demonstrating how Tesoro’s today caters to the needs of all age levels.

Present to welcome guests were Tesoro siblings John Benjamin Tesoro, Dettie Tesoro-Carunungan, Dolly Tesoro-Arit, Bobby Tesoro, Mita Tesoro-Gutierrez, Atty. Tito Tesoro, Atty. Lulu Tesoro-Castañeda, and Alice Tesoro-Guerrero.

To complement the glittering celebration, the flagship store, built in 1995 was given a newly designed façade totally covered with Tesoro’s iconic embroidery by impeccable designers Mark Wilson and Nikka Escalona-Tayag, while creative consultant of the company Jose Lirio took charge of the store interiors.

Indeed, this reinvigorated Tesoro’s reflects the undying energy and principles of Salud, which continues to run in the blood of the entire family running the business today.


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