Sam Pinto no longer needs to go to the States just to “horde” her favorite Benefit Cosmetics products. The self-confessed Benefit “addict” graced the opening of the brand’s new boutique and brow bar at SM MOA, Pasay City on July 25, and to her delight, was chosen as Benefit’s local endorser.
The model turned actress is officially the face of Stay Flawless 15-Hour Primer, which was also launched at the same scene.
“I have known the brand even before they launched here,” Sam told The Manila Times. “When I go to the States, oh my God, I think I horde Benefit [products]! Because not only do I love the packaging, I also love how the products work. So when I found out I’d be an endorser I was so happy.”
Sam loves the Stay Flawless primer because it’s perfect for long taping and shooting days, since it keeps makeup on the face for 15 hours. It is best applied before the Stay Flawless Oxygen Wow foundation.
The pretty face also shared her favorite Benefit product, “Besides Stay Flawless, I always have the Chacha Tint. I love going to the beach kasi, but of course, since I can’t go to the beach all the time, I use it to make me look as if I had just gone there! And also, Filipina skin is not really white so Chacha Tint is perfect because it’s orangey. It really gives me that summer glow.”
From the products to the wallpaper, Benefit at SM MOA really carry’s the San Francisco beauty brand’s free-spirited personality.
Benefit Philippines brand manager Aubrey Bautista is especially proud of the store’s body and brow waxing services. She shared, “The MOA boutique, aside from having the usual Benefit makeup counter and Brow bar, will also have a cozy receiving area and a private ‘Pretty Room’ for our body waxing services. Of course, everything is pink and pretty.
“Every Benefit Brow Bar is staffed with licensed professionals, highly trained in the art of brow shaping, so they’re always ready to wax and tweeze, primp and please,” she added. “And when it comes to smooth silky skin on your arms and legs, our waxing experts deliver. Whether you are going for a Brazilian or a basic bikini, we aim to keep your experience wince-free.”
Finally, Aubrey, whose birthday coincided with the launch, excitedly announced, “Watch out for the opening of Benefit Trinoma boutique and brow bar soon!”