A Samsung Galaxy S5 smartphone is displayed at a store in Seoul. The latest version of Samsung’s flagship Galaxy smartphone series went on sale worldwide days after the electronics giant announced it was facing a second consecutive quarter of profit decline. AFP PHOTO
A Samsung Galaxy S5 smartphone is displayed at a store in Seoul. The latest version of Samsung’s flagship Galaxy smartphone series went on sale worldwide days after the electronics giant announced it was facing a second consecutive quarter of profit decline. AFP PHOTO

SEOUL: After years of record profit growth, tech giant Samsung Electronics looks to be at a commercial crossroads as it searches for a new growth driver to counter slowing sales of its phenomenally successful smartphones.

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