Samsung launches Galaxy Book in PH


TECH giant Samsung launched over the weekend in the Philippine market its newest workbook called the Galaxy Book, which aims to provide a more versatile laptop replacement.

Bea Ignacio, Samsung product manager for tablets, said the company seeks to provide a more powerful and versatile product through its Galaxy Book.

“For Galaxy Book, basically we want to offer a very value-for-money product that definitely addresses the work and life integration of our consumers,” she told The Manila Times at the media launch in Taguig City.

Bea Ignacio, Samsung product manager for tablets, presents the key features of the new Galaxy Book at the media launch in Taguig City on July 28, 2017. PHOTO BY LISBET K. ESMAEL

“We want them to provide a product that’s basically a laptop replacement that they can take with them on the go and really provide the supports they need,” she added.

Galaxy Book supports consumers with an active lifestyle as it can last for a nine-hour work, has a full-keyboard case, and is powered by Windows 10 Operating System and 7th Generation Intel Core. It also boasts of a 0.07mm Advanced S Pen which can be used to take down notes, draw or paint.

Compared with a regular bulky laptop, the device comes in an all-metal body that is just 8.99 mm thin and is lightweight at 648 grams. It goes for a price of P44,990 in all Samsung stores nationwide.

Asked how the company is doing so far in the Philippine tablet market, Ignacio said remains number one in terms of market share in the segments that it plays in, without giving any figures.

“We play in three of four segments. Our local market has entry [level], low-mid, high-mid and premium. We play from low-mid to premium,” she said.

Pressed on how the company plans to stay on top, she said, “We are really bringing out meaningful innovations. We don’t just want to provide our consumers with new products, but we really want to provide them with products that can add value to their lives. Definitely we will be here to play in the years to come and we have products in store for our consumers.”


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