San Miguel’s role in discovering and developing Filipino sports heroes

From the time the first batch of parbusters teed off in 1913 to signal the birth of the Philippine Open, San Miguel Corp. and its flagship product Beer, under the leadership of the Soriano family – headed by its patriarch Don Andres Sr., his son Andres Jr. and grandson Andres III, has been, up to this day, in each and every edition of Asia’s oldest golf tournament.

More than 70 men have so far won the Open since its inception. The late Filipino Larry Montes came out as the winningest with 12 titles under his sleeves, Celestino Tugot, another Filipino swingman, had six, including a streak of four from 1955.