Successful onstage, on TV, and on the big screen, “Pop Star Princess” Sarah Geronimo now enters the digital arena with her very own gaming app called Sarah G Popsters.
Digital products developer, Xurpas Inc. (X) through its celebrity game development unit Xeleb Inc., launched the Sarah-inspired game on Wednesday at The Mind Museum in Bonifacio Global City, Taguig City.
At the event, the singer and actress expressed, “I really wanted my game to be something all my fans can enjoy. I also wanted the game easily understood as soon as you start playing it. It’s a game you can enjoy whenever and wherever you are. Aside from songs that you’ll need to unlock, there are several other surprises along the way.”
Touted as the Philippines’ “Pop Star Princess,” Sarah has been in the showbiz industry for over 12 years, after breaking into the scene and being named the grand winner in Star For A Night in 2003. Her first album was a bestseller and garnered two Awit Awards in 2004. She won accolades for her rendition of Celine Dion’s “Forever’s Not Enough” which was named Best Performance By A New Female Recording Artist, while her original song “Sa Iyo” was named Best Dance Recording Of The Year.
“Sarah is the biggest popstar in the Philippines. We’re absolutely excited to launch her game,” says Raymond Racaza, CEO of Xeleb. “Sarah G Popsters” was created as an avenue for her fans—who are incidentally called Popsters—to connect with her as an all-around performer, taking them on a digital concert tour,” he adds.
Sarah G Popsters is the latest addition to the roster of Xeleb games inspired by other celebrities namely Anne Curtis (Anne Galing), Kim Atienza (Adventures of Kuya Kim), Erwan Heussaff (Market Master Erwan), and Isabelle Daza (Trip ni Belle). All are available for download at Google Playstore.
Mobile games have driven the growth of Xurpas, Xeleb’s parent company, this year. In its Q3 disclosure, Xurpas already reported revenues surpassing the half a billion-peso mark year-to-date.
Maria Laura Angeles