Sarah Geronimo didn’t achieve her “Popstar Royalty” status overnight. In her 13 years in show business, she has worked hard every step of the way using her talent, youthful energy, and burning passion for music, TV and the movies.
But the A-list Filipina celebrity is just like her countless Filipino fans—prone to stress and fatigue especially with her hectic schedule.
Thankfully, the 27-year-old celebrity now understands the importance of good diet, exercise and ample rest to be able to keep up with her responsibilities.
She also supports her healthy lifestyle with the right dietary supplements to combat nutrient deficiencies. Geronimo, who is the new brand ambassador of Sangobion Iron+, cites anemia as one of the possible conditions to affect busy and young women like herself.
Indeed, according to the World Health Organization, between 20 percent and 39.9 percent of women in the country aged 15 to 49 years suffer from anemia (The Global Prevalence of Anaemia in 2011, WHO).
“Before when I was just starting, hindi na po talaga ako natutulog ng maayos. I was doing everything at the same time. Merong teleserye, recording, pelikula. Ngayon na lang ako bumabawi ulit pero hirap pa ring makatulog [When I was starting in the industry, I hardly slept properly. I was doing everything at the same time. I had a teleserye, recording and a film. I’ve only started sleeping more these but I find it hard to wind down],” Geronimo explained.
She added, “That’s why I know that importante talaga yong iron supplement. Malaking tulong sa buhay ko ito, sa career ko [That is why iron supplement is really important. It’s been a big help in my life, and my career].”
Bringing her experience to a wider audience, Merck, the makers of Sangobion Iron+, initiated an “infotainment” music video starring Geronimo alongside Anemix, a group of five young girls who conquered anemia. They are Ellaine, Paula, Sheena, Princess, and Apple.
Titled “Win Your Day,” the awareness campaign video was launched via live performance on March 2 at the Trinoma Activity Center.
“We want to educate the public in a fun and engaging way because based on World Health Organization statistics, one out of four Filipinos are at risk of anemia. We know the condition is very common among our Filipino population,” said Debbie Go, Merck consumer marketing head, in an interview with The Manila Times.
She further shared, “We believe that through this campaign, we are upping the level of awareness through music because as we all know, Filipinos love music. And with Sarah on board, it’s a perfect fit.”
In response, Geronimo concluded, “Health is wealth. Aanhin po natin ang maraming pera kung may sakit naman po tayo [What do we need money for if we are sick]. So eat healthy, exercise, and most importantly, be happy and avoid stress.”