According to the Food and Nutrition Research Institute (FNRI), 1.5 million Filipino children go to sleep hungry every night and one out of three children are found to be stunted due to Severe Acute Malnutrition (SAM).
Taking on the responsibility of the Santa hat, charitable organization Save the Children is calling on individuals, families and companies to make Christmas more meaningful through fund raising in their first Christmas campaign, #LahatSanta.
In the report titled “Lives Cut Short,” the organization found that 48 percent of child deaths in the Philippines are linked to undernutrition—higher than the global average of 45 percent. The same report said kids living in food-poor households are nearly three times at higher risk of death.
“As children, we grew up believing in Santa Claus,” Save the Children Philippines Strategic Partnerships head Riel Andaluz said. “We wanted to share with our fellow Filipinos the feeling of bringing joy to those who need it the most by making Christmas more meaningful through fundraising.”
Putting the fun in fundraising, Andaluz emphasized that with this campaign, giving back doesn’t have to feel like a sacrifice. This can be seen in the different initiatives that Save the Children’s current roster of Santas have begun to roll out.
Pass it on!
Meanwhile, OLX Philippines has pledged their support by elevating their policy on “Reason-For-Selling” by encouraging their registered online sellers to donate a portion of their earnings to the non-profit organizations cause to fight hunger and malnutrition in the Philippines.
BPI Foundation, on the other hand, has tapped their employees to become Santas themselves and donated to the campaign via sponsorship.
Indulging with kindness
Other Santas have volunteered to host events to help raise awareness for the cause as well as raise funds to support the beneficiary children.
Save the Children volunteer and Aldenver Marketing events manager Nikka Ramos has pledged her services to organize a Christmas Charity Fun Run for the campaign, set to happen on the December 17 at the SM by the Bay at Mall of Asia.
Meanwhile, craft cookie shop Scout’s Honor and Pastry Chef Miko Aspiras hosted a special get-together at Hole in the Wall PH in Century City Mall wherein guests got the chance to make their own Christmas cookies.
Drop some love
Apart from hosting the event, Hole inthe Wall PH and Scout’s Honor have also set up #LahatSanta coin banks in all 11 concept stores, where customers can “drop some love.” Family Mart has also pledged to do the same in all of their branches nationwide.
Save The Children sees #LahatSanta as a head start not only to raise funds for children grappling with SAM, but also to underscore why nutritional interventions should be done as soon as possible.
Proceeds from the fundraising activity would not only allow Save the Children to help SAM-affected children in its project areas recover quickly, but also to expand to other areas where health and nutrition interventions are greatly needed.
“No effort is big or small to create ripples of change. Through our joint efforts [we know]that we can truly make an impact, and who knows, one day, we can be the generation to end malnutrition,” Andaluz stressed.