Save the Children has launched its new Christmas campaign #LahatSanta, which is giving the public a worthwhile opportunity to become Santa to underprivileged kids this season.
“In the Philippines, one in three children suffers from stunted growth due to hunger and malnutrition, and this means that they won’t be able to reach their full potential. Poor families struggle to feed their children and it’s estimated that 1.5 million Filipino children go to sleep hungry every night, not having eaten a thing all day,” says physician Amado Parawan, Save the Children’s Health and Nutrition Advisor.
#LahatSanta is a new fun way to celebrate Christmas as Save the Children encourages individuals, schools and companies to wear their Santa hats, raise funds in their own creative way, and make the holidays much more meaningful by donating to the charitable organization’s programs.
The first step is to sign up at www.lahatsanta.ph where participants will immediately get a free fundraising kit, which includes a coin bank, a Christmas poster, and a Santa hat. The kit includes suggestions on fundraising activities, from bake sales to good old Christmas caroling. It is up to the participants how they decided to spread cheer and do good.
On the day of action on December 15, Save the Children will call on these participants to put on their Santa hats on and shout out on social media how they are fundraising for Save the Children using hashtag #LahatSanta. Then on December 17, a fun run will be organized to benefit Save the Children’s Christmas campaign.
Filipino artists and influencers such as Ria Atayde, Bianca Guidotti, Jeushl Wensh Tiu, and Trish Ramos have already expressed their interest in the campaign. Many reputable companies have also come together to support Save the Children this Christmas including The Manila Times, BPI Foundation, Family Mart, Strong Media Advertising Solutions Inc., Light Network, Nyxsys, OLX, ANC, Business Mirror, Page One, Manila Scope, Philippine Graphic, Lamudi, Manila Bulletin, Manila Business Insight, Pilipino Mirror, Zen Health and When In Manila.
“With every #LahatSanta hat comes great responsibility. Your commitment to the #LahatSanta campaign could mean life-saving support for a child. Your donation can provide treatment to babies suffering from malnutrition and help expand our programs that could impact their lives in the long run,” Save the Children’s Head of Strategic Partnerships, Riel Andaluz, reminds the public.