• SB Cards, Diners Club renew partnership


    Financial institutions SB Cards Inc. and Diners Club International recently renewed their partnership to further strengthen their alliance to bring world-class benefits and services of the globally recognized brand to card members in the Philippines.

    SB Cards Inc. is the credit card subsidiary of Security Bank Corp. (SBC), while Diners Club International is a direct banking and payment services company with one of the most recognized brands in United States financial services.

    Established in 1950, Diners Club International became the first multi-purpose charge card in the world, launching a financial revolution in how consumers and companies pay for products and services.

    Today, Diners Club is a globally recognized brand serving the payment needs of select and affluent consumers, offering access to nearly 500 airport lounges worldwide, and providing corporations and small business owners with a complete array of expense management solutions.

    “Our renewed partnership with Diners Club International allows us to deliver enhanced customer benefits that give our card members the opportunity to be part of the ‘belong’ worldwide marketing program,” said Ma. Cristina Tingson, SBC Retail Banking Segment head.

    She added that the partnership opens the doors for their members to experience unparalleled travel privileges that include: use of over 460 airport lounges all over the world; best rates for travel; miles exchange points on major airlines; and exclusive merchant offers and specialized lifestyle programs, among others.

    Security Bank said that the top Diners Club International executives went on a three-day visit to meet with their counterparts from SBC and SB Cards, the franchise holders of Diners Club Philippines.

    The bank added that besides the formal signing ceremonies, a workshop was conducted with the local team. The productive session rolled out various Diners Club International program updates, benefit programs, co-branding development and global marketing programs available for franchises to build out and develop for their retail product propositions.


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