After ABS-CBN’s successful daytime series Be Careful with My Heart concluded in November 2014, and December’s Metro Manila Film Festival blockbuster Praybet Benjamin ended its run, the public has surely been missing the handsomely quiet and magnetic Richard Yap.
Thankfully, The Manila Times came across a “way” to keep the popular late-bloomer of a heartthrob nearby, at least until his next big showbiz project comes along.
Fans of Yap can bring home a piece of the man all bottled up by Avon in his very own fragrance called RY. Launched on January 21 at The Blackbird restaurant in Makati City, the direct selling company excitedly welcomed the A-list star through acting general manager Emie Aguilar-Nierves and fragrance category manager Carmina Decena.
“Richard is our first celebrity male model in the Philippines,” Decena proudly announced. “We [at Avon]are very much excited to have him as part of the family, and [we are also]confident that RY will be a success.”
The feeling of excitement is mutual as Yap said he is equally thrilled to be part of Avon. He enthused, “I’ve been told that Avon chooses its brand ambassadors carefully. So it’s really such an honor to have been chosen for this and [even more]that I have been given my signature brand. No words can describe how I really feel right now.”
Describing his signature scent, the dashing actor related that RY has a fresh and woody scent that he personally likes.
“It suits my personality very well,” he noted adding that his wife loves the scent on him too.
To this Decena beamed, “RY makes women swoon!” She further said the scent is perfect for men who “aspire” to be like Yap, and for women who want their husbands to “to be like him.”
Asked how Avon decided what best captures the Filipino-Chinese actor-cum- businessman in a bottle, Decena said they went through a careful process. First, they had to meet Yap first in the flesh, study his personality, and thereafter turn over the information they gathered to a global team of fragrance experts.
Acting Avon head Aguilsar-Nierves concluded the launch by explaining why the company chose Yap for their newest male cologne. “Richard is without a doubt a force to be reckoned with, taking the country by storm in movies, TV and print, among others. These, coupled with his successful business ventures and a happy family life make him an inspiration for all.”
For more information, visit www.avon.com.ph.