• Seaoil bullish on partnership with Diner’s Club


    Seaoil Philippines Inc. remains bullish in increasing its market share with the latest partnerships it established with international brands.

    Seaoil President Glenn Yu said that the company expects its market share will significantly increase by partnering with global brands such as STP of the United States and most recently, Diner’s Club, a globally recognized credit card.

    “We continue to be bullish in terms of expanding the network. I think it’s hand-in-hand with us, enhancing the brand with global partners,” he said.

    The oil firm has recently sealed an alliance with Security Bank Corp. through its credit card subsidiary, SB Cards Corp., the franchise owner of Diners Club Philippines, for a turbocharged partnership that will benefit motorists who patronize Seaoil products.

    Yu expressed belief that the partnership will drive growth in Seaoil’s market share.

    “If they [customers]have the credit card, they will be spending more. I think our customers will take advantage of this partnership,” he added.

    Yu said that Seaoil credit card transactions at present is only 3 percent, and this could increase by 20 percent to 30 percent because of the company’s new partnership with Diner’s Club.

    “We are expecting that growth will be significantly moving forward,” he added.

    Yu said that the Diner’s Club Seaoil card will offer unmatched perks and privileges for motorists.

    For starters, a 7-percent gas rebate is offered. This is one of the highest rebates for gas purchases in the country today.

    The new card also offers free P500 worth of Seaoil fuel for newly activated accounts, 10-percent discount on Seaoil lubricants, year-round 4-percent gas rebate in Seaoil stations, 24-hour nationwide emergency road assistance, and a host of exclusive and exciting auto-related tie-ups and promos.

    He also said that with the company’s partnership with Diner’s Club, Seaoil is positioning itself into a “travel and entertainment lifestyle brand.”


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