For the first time ever, Zalora, Southeast Asia’s online fashion destination, is holding its biggest cyber sale in the region today in partnership with over 100 e-commerce players and other leading brands.
Dubbed 12.12 Online Fever, the event is Southeast Asia’s answer to North America’s “Cyber Monday” and North Asia’s “Singles Day,” offering netizens exciting deals in fashion, food, travel and more during the holiday shopping season.
On Wednesday, it was here in the Philippines that Zalora regional managing director Magnus Grimeland and Philippine managing director Paulo Campos launched 12.12 at the Todd English Food Hall in SM Aura in Taguig City.
Presented by giant telecommunications provider, Smart Communications, the cyber event aims to empower and energize the Philippine market to embrace the services and products available at e-commerce, especially during the holiady season.
“It is the first time that we are launching this concept in Southeast Asia and I am quite sure that it will be the biggest in the Philippines than anywhere else in the region because of the Christmas season,” enthused Grimeland.
Log on to www.zalora.com.ph for more information.