IREENE LEONCIO
In the business world, a key success metric of a market launch is product longevity. A venture is deemed unsuccessful if products are pulled out from the market because there is a lack of ample demand that could generate a positive bottom line. This could be due to inadequate market research, poor allocation of resources, or an inability to keep the loyalty of customers. Other possible causes could be insufficient rationalization of a complex portfolio, or the successful pre-emption by competition.