The International Family Food Services Inc. (IFFS), owner of Shakey’s franchise in the Philippines, plans to open 10 new stores and renovate 22 to reflect its rebranding.
Jorge Ma. Concepcion, IFFS General Manager, said in a round table meeting last Monday that Shakey’s ongoing rebranding will make the restaurant chain have a more family-oriented,wholesome atmosphere.
“Last year we opened 16 stores, renovated six stores and relocated two stores. In the system we have total of 152 stores. It will take us five years to complete the renovation at 20 to 30 stores a year,” Concepcion said.
Setting up a new store costs P15-P30 million while renovation costs from P3-P5 million.
Vicente Gregorio, IFFS CEO said the look and feel of the store will help increase consumer satisfaction. “We have always been invested heavily on the our brand, our stores, environment and especially our people,” he said.
“We always try to find new ways to make the place more alluring, a place you can celebrate with your balikbayan relatives, hangout with your friends, and family occasions,” he added.