KUALA LUMPUR: Bahraini royal Sheikh Salman bin Ebrahim al-Khalifa, a FIFA presidential hopeful, has launched his campaign for the job with a promise to make the global soccer body rise like a phoenix from the ashes.

“FIFA today is a genuine Phoenix project: under my leadership, we shall employ all professional means to lift the organisation out of its ashes and guarantee a solid lasting and successful rebirth,” Sheikh Salman, the Asian Football Confederation chief, said in a statement posted on his campaign website Wednesday.

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