REYNALDO C. LUGTU
Never before in the history of Philippine elections have we seen any media so extensively used and abused to shape the minds of the voting public as the social media that we know now. And why? Because in the 2010 elections, there were only about 23 million Filipinos using the internet; but today, there are 49 million active monthly users of Facebook in the country! There are more content produced by the presidential candidates’ supporters than anyone can keep up with—from memes to citizen newsfeeds.