SHOW OF FORCE

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Chamber of Automotive Manufacturers of the Philippines Inc. President Rommel Gutierrez (left) lead a panel composed of heads (or their representatives) of the 16 top car companies in the country in announcing this year’s motor show.

Chamber of Automotive Manufacturers of the Philippines Inc. President Rommel Gutierrez (left) lead a panel composed of heads (or their representatives) of the 16 top car companies in the country in announcing this year’s motor show.

This year’s Philippine Int‘l Motor Show celebrates domestic auto industry’s boom
“WE won’t reveal everything that we will feature in the show, so that you will be more excited to go there,” Froilan Dytianquin, vice president for marketing services at Mitsubishi Motors Phils. Corp. (MMPC), told journalists at the presentation of the 5th Philippine International Motor Show (Pims).

Last week members of the Chamber of Automotive Manufacturers of the Philippines Inc. (Campi), led by their chairman Jose Ch. Alvarez and president Rommel Gutierrez, announced the launch of Pims, which is scheduled from September 18 to 21 at a Pasay City exhibitions venue. The gathering of all Campi members’ heads at the program not only hints at the larger scale of Pims this year, which is expected to feature concept cars and green vehicles, but is also an indication of the strength of the country’s biggest automotive group.

According to Campi, which counts as members Toyota Motor Phils. (TMP) and MMPC—the two companies alone already command almost a third of the domestic auto market—the upcoming Pims is a celebration of the exponential boom of car sales in the country during the last three years. Car sales grew 11 percent in 2012 and 16 percent in 2013. In the first six months this year, Campi said its members have sold more than 100,000 vehicles, or a 25-percent on-year growth.

“There is no better occasion to celebrate the automotive industry’s achievements than at the 5th Pims. It is set to give the industry another boost as we continue to strengthen our footprint in Asean,” Gutierrez, also a vice president for the corporate affairs group at TMP, said.


Alvarez, presently the governor of Palawan, added that Campi intends to make the Philippines a “prime automotive production hub in Asean.”

“In fact we are working hand in hand with the Asean Automotive Federation to ensure that we are always on a par with the standards of the region,” he said.

Campi also said it aims to double in 2020 this year’s 250,000-vehicle sales forecast as the industry banks on the country’s economic growth and the potential of a 100-million population count.

“Undeniably, the Philippine automotive industry is growing stronger and there’s no holding it back,” Alvarez said.

At this year’s Pims, all 16 Campi members—BAIC, BMW, Daewoo, Honda, Isuzu, JMC, Kia, Lexus, Mazda, Mercedes-Benz, Mitsubishi, Nissan, Peugeot, Suzuki, Toyota, Volkswagen—are expected to display models that should boost the group’s target of expanding local car sales. Some of the carmakers will launch new models, introduce upgraded ones, or tease technologies that will likely appear on future vehicles. These will be contrasted by a display of 12 models that have played significant roles in shaping the local car landscape over the last six decades.

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