The Center for International Trade Expositions and Missions (Citem), the export promotions arm of the Philippine Department of Trade and Industry (DTI), is gearing up for the country’s much-awaited participation in Anuga, the world’s largest and most important food and beverage fair slated in Cologne, Germany from October 10 to 14.
The Philippine pavilion at the Koelnmesse in Cologne will showcase the newest products of 30 premium food companies with culinary demonstrations and unlimited food sampling. A highlight of the Philippine presence in Anuga will be business matching activities and a Philippine Business Presentation before European trade buyers.
“The country’s presence in Anuga will be themed under the industry brand of Food Philippines. Anuga is considered by food and beverage industry players as the leading source of information on product trends, innovative products and distribution schemes. It is the ideal platform to reinforce the country’s brand promotion of the Food Philippines Premium 7, which include banana, cacao, coconut, coffee, mango, pineapple, and tuna,” said Rosvi Gaetos, executive director of CITEM.
Thirty Philippine food manufacturers will join the world’s leading food fair for the retail trade, food service, and manufacturing market. They will carry a wide range of the country’s bestselling food export products like seafood, tropical fruit products, organic muscovado sugar, coconut products, among many others. New food applications and derivatives like coconut chew, coconut flour, frozen tropical fruits, and pouch tuna will be presented to approximately 155,000 decision-makers from the retail, manufacturing, and food service sectors visiting Anuga.
The Philippine delegation to the food fair will be led by Trade and Industry Secretary Gregory Domingo and Undersecretary Ponciano Manalo Jr. of the Industry Promotions Group (IPG), who will meet with key food importers and distributors in Europe to boost Philippines-EU trade relations, especially in the light of the Philippines being the only Southeast Asian country accorded with the GSP+ status in 10 years (2014-2024).
The country’s participation in this major industry event will highlight the potential benefits of the European Union (EU) GSP+ to the Philippines. Exports of the Philippines to the EU are expected to increase after the country’s official inclusion in the EU GSP+ Program in December last year. More products will be accorded zero duty.
“We at DTI and CITEM are confident that trade buyers from the food and beverage industry all over the world will find our product lineup to be refreshing and even inspirational. It is going to be a ‘Taste by Design experience,’” said Undersecretary Manalo.
DTI has been campaigning recently about the advantages of exporting under the EU GSP+ scheme, and encouraging qualified exporters to maximize opportunities from the said scheme. The EU GSP+ is a system of tariff preferences granted unilaterally by the EU to products originating from developing countries. It is a special incentive arrangement for sustainable development and good governance in the form of zero duties.