Chevrolet Philippines has been on the rise over the past few years with the introduction of best-selling models like the Cruze, Trailblazer and Colorado.
Despite this upswing, Simon Caces said the relative youth of the brand in the country means he has been playing vital roles since he was elected president of the Chevrolet Club of the Philippines Inc. in February 2016.
“Chevrolet units are not as widespread as Japanese models, which means we only have a limited number of vendors of affordable original parts,” he said. “As club president and as a Chevrolet owner, I need to make sure that these sellers are legitimate and fair. Also, I tend to be the middleman for club members that need assistance for things like warranty claims and after-sales concerns. I need to always look for the sweet spot for the dealer and the owners to ensure that both parties are happy.”
Aside from upholding the club’s interest, Caces said he’s tasked with managing and promoting the club, as well as coordinating with the club’s partners.
“I need to make sure that the club stays within the objectives and vision of our founders, which is to have fun and make friends with our Chevys,” he said. “I also need to manage the different subgroups according to variants like Spark, Cruze, Trailblazer, Colorado and others to ensure that technical questions and vehicle concerns posted online can be directed to people who can answer them.”
Since taking the helm, Caces said he has implemented policies to not only lessen profiteering in the club, but also to make membership more accommodating to those living in far-flung regions of the country. Caces also said members who need spare parts but live far from Chevrolet dealerships can order parts without mark-up from sellers, as long as they cover the shipping costs.
“Troll accounts and sellers who are non-Chevy owners were removed from the subgroups dedicated to technical concerns,” he said. “Legitimate sellers were given a dedicated market page for them to showcase their products and services. In addition, a new membership process was implemented to accommodate potential members who are outside of Luzon.”
Caces said he hopes to make the club more education-oriented and family-oriented by moving away from the typical meet-and-greet events and car-show appearances.
“I hope the club would be more of a group that will help them enjoy and take care their Chevrolet,” he said. “For me, most of the members did not buy their Chevrolet because of the resale value or reliability. Most of them bought it because they want the experience of having a Chevy or perhaps the pride of owning a movie car (like the Camaro from Transformers). As a club, we want to share that experience of proudly owning a Chevy.”