SINGAPORE-based telecommunication company SingTel Group has entered into a strategic partnership with Samsung that will focus on driving next-generation mobile communication, infotainment and technology services in Asia.
SingTel Group Consumer Group Chief Executive Officer Mark Chong said the new collaboration takes advantage of the scale of the SingTel Group and Samsung’s innovative products and services.
“SingTel Group and Samsung will deliver an exciting mobile experience for customers, through brilliant mobile and innovative devices,” he added.
SingTel Group’s leading mobile brands combined with Samsung’s mobile device ingenuity will grow the third-generation and fourth-generation customer base in each market, and also enhance the experience of mobile customers and broaden their access to intelligent networks.
Under the partnership, both parties will offer applications and digital services to customers of the SingTel Group companies.
These include Advanced Info Service (Thailand), Airtel, Globe Telecom (Philippines), Optus (Australia), SingTel (Singapore) and Telkomsel (Indonesia).
Moreover, the SingTel Group will work with Samsung to identify opportunities for joint launches and marketing campaigns of key Samsung device announcements.
The companies will also be able to leverage each others’ distribution channels to extend their retail reach to more customers.
“Not only will our companies mutually benefit, but our combined 400 million mobile customers will be able to take advantage of the unique offerings that will be provided in the future,” Chong said.
DJ Lee, Samsung Electronics president and sales and marketing head, said that in order to introduce Samsung’s next generation mobile communications, the company will work closely with leading mobile operators.
“We are honored by this opportunity to provide our customers with advanced mobile experiences,” he added.
The SingTel Group and Samsung partnership will commence this month with joint projects beginning from the fourth quarter this year.