Sir Chief sings Rebisco’s 50th anniversary theme song


Richard Yap

Richard Yap is happy to showcase his talent in singing through his endorsement with Rebisco. As the new face of the homegrown snacks company, Richard sings the 50th anniversary hymn of the brand titled, “Salamat.”

“I am happy and proud that they chose me to be the one to sing this. As you know, I haven’t been known as a singer and this is the first original composition that I sang,” Yap shared at his official contract signing with Rebisco officials on August 10.

Richard, or Sir Chief to legions of Filipinos who follow the ABS-CBN morning teleserye Be Careful With My Heart, further expressed his love for singing.

“I’ve been singing for a long time, and even in high school, I was part of the glee club. We used to join regional and nationwide contests. Basically music has been part of my life,” Richard recounted.

Asked if he’s more comfortable acting or singing, the breakthrough, 46-year-old heartthrob chose the latter.

“I would be more comfortable singing. Acting is something different for me,” he replied.

He then added that the opportunity given to him by Rebisco is very timely as Star Records will be releasing his fourth solo album next month.

“Actually this is a very good start because I will be launching an album for Star Records. The album will be out and launched on September 9. It will have 10 songs all in all, mostly covers. We will be reviving favorite songs from the ‘80s to the ‘90s—my generation. We want to revive them so that the younger generation will learn to appreciate them.”

Meanwhile, Lulu dela Peña, senior marketing communications manager of Rebisco, revealed that “Salamat” will be a bonus track in the album.

She also added that besides recording the song, Rebisco has also released a music video as its 50th anniversary TVC celebrating its relationship with Filipinos.

Asked why they chose Richard as their newest endorser, dela Peña stated, “When we were getting a singer, we wanted someone with depth and maturity. Naturally hindi sya pwedeng kung sino-sino lang.”

To this, Rebisco president Jonathan Ng added, “Richard Yap was really the perfect fit. He has an unquestioned popularity and appeal that cuts across gender, age and economic status.”

For his part, Richard responded, “Rebisco is a very good brand. We can obviously see it in a way that it has been here for 50 years.”

From a corner bakery in San Juan founded in 1963, Rebisco has grown to become a Filipino snack food favorite with an extensive range of products including biscuits, chocolates, cakes, breads, candies, nuts, gums and chips, among other snack items.

“This year, we’re all about giving back and saying ‘Thank You’ to our partners, employees, distributor and consumers,” Ng said. “Without them, Rebisco wouldn’t be where it is today.”

For more information about the company’s ongoing anniversary activities, visit To view the music video of the song “Salamat,” log on to     


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