SEOUL: South Korea’s Hyundai Motor launched on Wednesday a high-end brand named after its Genesis line of vehicles as it looks to expand its presence in the fast-growing luxury auto market.

Hyundai, which together with affiliate Kia is the world’s fifth largest carmaker, said its premium Genesis brand will offer six models by 2020, including its existing luxury sedan launched in 2013 and another large sedan to be unveiled next month.

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