Immediately a week after Typhoon Yolanda struck the country, SkyCable started setting up free viewing stations in 10 different regional areas to provide quality entertainment and relevant information for families in relief and evacuation centers, including the one at the Villamor Air Base.
With this, the typhoon victims were able to catch the much-awaited wedding of Maya and Sir Chief with the showing of Please Be Careful with My Heart, as well as fun cartoons for children. Live updates and news announcements were also shared through the ANC channel to keep them informed on up to the minute developments.
More than 5,000 people also watched the free and live telecast of the Pacquiao-Rios fight at the Astrodome in Tacloban, while thousands more caught the match in viewing stations set up at the Capitol Grounds and Redemptorist Church Grounds in Tacloban, the town plazas of Medellin, Cebu; Ormoc, Leyte; Estancia and Concepcion, Iloilo, and in Guiuan, Samar. The commercial-free telecast courtesy of the cable company brought smiles and sparked hope in everyone’s hearts.
As the country’s leading pay TV company, SkyCable will continue to operate these free viewing stations for as long as it is needed by the affected communities. The company recognizes the importance of providing positive entertainment that will inspire their spirits, and constantly provide them with valuable information.
Besides these efforts, Sky also raised funds and in-kind donations from its international channel partners which were turned over to ABS-CBN Sagip Kapamilya of the ABS-CBN Foundation. The proceeds of the SkyCable Pay-Per-View Tayo Na, Tulong Na, Tabang Na benefit concert held on November 16 at the Araneta Coliseum were also coursed through the same foundation.
Employees of the cable company also volunteered their weekend to ABS-CBN’s telethon, while some provided assistance in the repacking efforts at the Sagip Kapamilya warehouses.