SkyCable, the country’s largest cable TV provider, is aiming to reach 1 million subscribers within the next 24 months, according to its parent firm ABS-CBN Corp.
“Our goal is to hit a million, probably sometime within the next 24 months,” Carlo Katigbak, head of ABS-CBN Access, told reporters.
He said Skycable is close to reaching 800,000 subscribers as of January 2015, including Destiny Cable customers.
ABS-CBN Corp. set aside P2 billion of its programmed P6 billion capital expenditure last year for the upgrade of its subsidiary SkyCable. The company said the amount was to be spent on plant maintenance, deployment of digital set-top boxes, and expansion of the company’s broadband coverage.
SkyCable continues to dominate the cable TV business with more subscribers than its closest competitor, the company said. Currently, it has about 800,000 subscribers, including 180,000 it inherited when it acquired Destiny Cable.
Asked about competition in the industry, Katigbak said, “I think Cignal operates in a different area from us. In cabled areas we don’t feel that we really compete with them, and I think the bulk of their growth is coming from outside the cabled areas, because we’ve not seen a significant turn or change in the number of new customers they are really bringing in.”
The Lopez-led company said it forged various strategic partnerships in 2013 consistent with its overall plan to bring quality content to its customers through various platforms.
For instance, The Filipino Channel’s (TFC) agreement with Orbit Showtime Network has allowed ABS-CBN to further broaden its reach to Filipinos in the Middle East, adding about 50,000 customers.