Henry Sy-led SM Supermalls ranked no.3 among the top 5 best retail brands of Southeast Asia, according a study by Singapore-based branding firm Interbrands.
Jonathan Bernstein, brand strategy director of Interbrands, presented the 2013 Best Retail Brand Study during the National Retail Conference on Wednesday, which listed the top 5 best retail brands in Southeast Asia. Owned by the richest man in the Philippines, SM stores are valued a total of $934 million, clutching 3rd spot on the list.
“They were being true to their core proposition of accessibility and convenience, and innovating to appeal to a changing and expanding consumer-base,” Bernstein said. He added that SM growing its Savemore brand, among others, contributed to their strong brand claim on the list, as well as “embracing two digital space” with their own online gift registry.
Fair Price, Singapore-based retail firms, topped the list with a $1.5-billion company value, followed by Parkson, a Malaysian store, with $1.2 billion.
The other two— at nos. 4 and 5—are the Indonesian Matahari stores with $868 million and Thai Big C with $569 million, respectively.