SM Prime’s Nasugbu resort recognized for sustainability program


SM Prime Holdings Inc. announced on Monday that one of its premier beach resort communities was recently conferred the Bronze Benchmarked status by a global scientific benchmarking certification and advisory group for travel and tourism.

The Hamilo Coast located in Nasugbu, Batangas was granted the bronze benchmarked recognition by the global group Earthcheck after the resort’s operations and sustainability programs were quantitatively evaluated and appraised against local and regional industry baseline and best practices.

The bronze benchmarked recognition indicates that Hamilo Coast passed EarthCheck’s sustainable operation standards, making it the first residential resort development in the country to be awarded such.

“This achievement underscores our goal to make sustainability a priority in our master plan and development. We want Hamilo Coast to be proof that development and preservation can co-exist,” said Rona Torres-Tan, Hamilo Coast senior vice president.

The resort’s master plan was based on a thorough study of location, topography and natural features. Land use, geology, marine habitat and watershed mapping were all part of a study that ensured development was done in the most efficient and ecologically sustainable way possible.

SM Prime said regular coastal and terrestrial resource management is conducted by the resort to ensure the biodiversity of the coast.

It noted that to date, three out of 13 coves of Hamilo Coast have been declared marine protected areas (MPAs).

EarthCheck CEO Stewart Moore said that Hamilo Coast has taken a significant leadership position in sustainability.

“I would like to congratulate the whole team on their achievement. Hamilo Coast is an advocate of sustainable tourism who dares to make a difference,” said Moore
By working with EarthCheck, Hamilo Coast has joined other industry leaders who are taking meaningful steps toward resolving some of the very real issues that face the planet, he said.

The Hamilo Coast resort operates also in partnership with the World Wide Fund for Nature (WWF Philippines) and the SM Foundation.


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