CABANATUAN CITY, Nueva Ecija: Henry Sy-led SM Supermalls kicked off its ‘Fandom Mania’ campaign in its North Luzon branches over the weekend headlined by the ‘Techie Mania’ segment, which will cater to consumers who are passionate about gadgets and games.

The campaign also seeks to promote SM Supermalls’ Cyberzone presence by bringing virtual reality (VR) technologies to the North Luzon branches.

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