Top Toyota officers (from left) Ariel Arias, Dr. David Go, Michinobu Sugata (also seen at right), Nobohiko Ono and Yohei Murase present the Toyota Wigo in Cebu. Ono, chief designer at mini-car specialist Daihatsu, penned the Wigo.
TOYOTA in the Philippines sells a staggering 18 variants of its Innova (paint options included), seven of its Fortuner, eight of its Vios and seven of its Corolla Altis. That’s 40 variants across four of the country’s best-selling models. And then it counts 14 models more, each with several variants. This diversity pushed the company to finish 2013 with a 42-percent share of the local market with more than 75,000 cars sold.