PHILIPPINE mobile leader Smart Communications, Inc. (Smart) is making rich multimedia content more accessible through its 4G-LTE network nationwide, which allows subscribers to enjoy hassle-free mobile entertainment anywhere in the country.
The availability of content services such as mobile music, books, magazines, games, and video offered by Smart has contributed to the fast-rising user demand for mobile data, which saw a 121-percent surge to over 15,000 terabytes (or 15 million gigabytes) of data exchanged through Smart’s network for the first half of 2014.
In a statement, Orlando Vea, Chief Wireless Advisor at Smart, said, “We are making the leap toward 5G network connectivity to deliver on the promise of the best mobile multimedia experience to users, backed by the ‘nationwidest’ and most robust mobile network in the country today.”
Vea was referring to the recent activation of Smart’s first ‘5G’ LTE-Advanced site in the country in Mandaluyong City.
The availability of a robust mobile network and multimedia content offering has likewise contributed in smartphone adoption among Smart’s subscribers, Vea added.
At present, more than 20 percent of the telco’s user base is using Internet-enabled smartphones, which can be used to access multimedia services.
Some of these first-in-the-market, revolutionary content offerings by Smart include SPINNR, the country’s first mobile streaming service for mobile devices, which Smart says has been deemed the number one music streaming application in the country.
Smart has also begun offering digital content that can be bought using a subscriber’s cell phone load. This includes the likes of GameX, which gives users instant access to gaming e-Pins and various mobile games; and Buqo, which allows them to conveniently download and read digital books and magazines on their devices.
Smart recently announced the availability of ViewStream for Android devices, which will provide local sports aficionados virtually buffer-free video streams of the Gilas Pilipinas games in the upcoming 2014 FIBA World Cup in September.
Smart currently leads in the deployment of high-speed mobile broadband in the Philippines, with the country’s largest 4G network composed of more than 10,000 active 4G-enabled sites scattered nationwide.
Smart’s nationwide coverage is backed by PLDT’s fiber optic cable connection which has now reached nearly 90,000 kilometers, or more than four times that of the competition. To further strengthen this domestic fiber optic network (DFON), PLDT also set up a third leg in its fiber loops in key areas nationwide, the latest of which was the Bohol DFON project that provided redundant links between the Visayas and Mindanao.
“All of these mobile multimedia services require a ‘supercharged’ network that can deliver the necessary bandwidth to make the user’s experience seamless and hassle-free,” Vea added.