Smart, Globe race for music streaming

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Smart Communications Inc. and Globe Telecom Inc. are now locked in a race to roll out a music streaming service, which offers bright potential for substantial revenue generation for cell phone companies.

“Streaming is without a doubt the future of music consumption, and Smart has already paved the way for Filipinos to enjoy this new way of listening to their favorite songs through services such as SPINNR, the first music-streaming service in the country,” said Charles Lim, executive vice president and head of the Wireless Consumer Division at Smart.

To get people started on enjoying songs via music streaming, SPINNR is offering a 15-day free trial to all first-time users of the service. All that Smart customers need to do is simply download the app on an Android or iOS phones to sign up for an account.

With the cost of smartphones on the decline and as mobile networks, backed by fiber optic technology, become more and more robust, streaming music from the cloud will soon become the preferred mode of music consumption among users, Lim said.


Globe is also poised to enter the music streaming market by teaming up with Spotify, said to be the world’s biggest commercial music streaming service provider with over 24 million active users and over 6 million paying subscribers.

Spotify has been selected by Globe as its exclusive telecom partner in the Philippines to offer all 38 million Globe Postpaid, Globe Prepaid and Tattoo-on-the-go Prepaid subscribers free access to Spotify through the telco’s new data plan, GoSURF.

GoSURF gives customers mobile Internet access together with Spotify for as low as P10 a day.

Globe is due to roll out the new service on April 13. Globe Telecom Prepaid subscribers can register to SURF10, which gives access to both 10 mega bytes of dataplus Spotify for 24 hours.

Postpaid subscribers can choose from a variety of offerings, from GoSURF 299 with 700 mega bytes of data valid for 30 days including Spotify Premium, up to GoSURF 999 with 5 giga bytes of data plus Spotify Premium.

“Spotify takes music enjoyment to a whole new level,” Sunita Kaur, director for Asia at Spotify said.

“Music fans get instant, unlimited access to 30 million songs including all the best OPM hits all for free across all your devices, plus Spotify looks and sounds fantastic. And best of all, soon Globe Telecom subscribers can enjoy the ultimate music service powered by Spotify with their new data plan, GoSURF,” she added.

In partnering with Spotify, Globe strengthens its vision to provide an enriched online experience and access to free online content.

“Globe customers will have music to discover right at their fingertips with Spotify, and sharing music with all their friends is just but a click away,” Peter Bithos, chief operating advisor at Globe said.

The International Federation of the Phonographic Industry said in a recent report that revenues from music streaming jumped by 51.3 percent in 2013, reflecting a shift in consumer preference toward more convenient and affordable ways of accessing their favorite tunes.

Industry analysts said music streaming is quickly eclipsing traditional ways of consuming music, like downloading digital versions of songs or buying the physical album of an artist, around the world.

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