PLDT wireless unit Smart Communications, Inc. has launched a new data package which gives its TNT mobile subscribers access to popular mobile applications like Facebook and Messenger for three days for just P10, the company said on Sunday.
With “TNT Babad Apps,” subscribers may also access Twitter, Viber, WeChat, Instagram, Snapchat, Wattpad, Youtube, Clash of Clans and Clash Royale at the same value-for-money price.
“Providing our subscribers with affordable, relevant data services that are tailor-suited to their needs is our No. 1 priority. This new TNT offer fits perfectly with our existing portfolio of mobile data packages,’ said Ariel Fermin, executive vice president, and head of consumer business for both PLDT and Smart.
“This includes GigaSurf for the really heavy data users and All Out Surf 30 for those who use data along with SMS and calls,” Fermin added.
TNT Babad Apps is expected to further boost the fast rising data usage of Smart’s subscriber base, the company said.
Smart’s mobile data revenues grew by 55 percent to P8.1 billion in January to June this year, up from P5.2 billion in the same period last year, following its efforts to encourage smartphone use, roll out compelling data packages and offer exciting digital content for subscribers.
Mobile data now accounts for 27 percent of Smart’s total wireless data and broadband revenues for the period, up from 20 percent a year ago.
“We recognize that the market is heterogeneous, and hence will require diverse product solutions for every type of mobile data user,” Fermin said.
The launch of myPhone28s at P888 and Starmobile Play Click at P1,288, both bundled with 100MB of data per month, helped increase not only smartphone adoption but also data usage, Smart said.
To stimulate data usage among subscribers, Smart introduced Giga Surf 50, its biggest data offer, with 1GB valid for three days at only P50. This value offer generated higher data usage among Smart subscribers, leading to 75 percent growth in Giga Surf 50 registration nationwide, it said.
Smart also gave subscribers free unlimited access to specific apps like Viber with Viber Out, Snapchat and Pokémon Go, which led to a nearly 80 percent hike in new sign-ups in each of the popular apps.
Smart also further enhanced its My Smart mobile app so prepaid and postpaid subscribers can manage their accounts, register and check the status of their data promos, load up and even redeem perks anytime and anywhere.
It also introduced the Smart Life mobile app featuring daily exclusive digital perks, videos, music, and games for subscribers.
Smart recently opened its new flagship store at SM Megamall, touted to be the most advanced mobile hub in the country today, with interactive features that allow customers to discover and experience the latest mobile innovations.
PLDT and Smart have been beefing up their network capacity to meet rising demand for more bandwidth in anticipation of higher data traffic.
The group is in the midst of a three-year network build-out that includes the expansion of its 3G, and 4G/LTE capacity and coverage and the rollout of next-stage LTE network technology via carrier aggregation.
It recently increased its capital expenditure outlay for the year to P48 billion from the P43 billion announced earlier to cover additional expenditures arising from the utilization of frequencies recently acquired from San Miguel Corp.’s telco business.
“We are investing heavily in our network build-out since superior digital customer experience can only be delivered when you have an extensive and reliable network,” added Fermin.