Smart, MyPhone launch P888 smartphone

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SMART Communications, Inc. (Smart), the mobile unit of Philippine Long Distance Telephone Co. (PLDT), and local cell phone manufacturer MyPhone are launching an P888-Android Smartphone kit in a bid to boost smartphone penetration in the country.

The new offer is aimed at increasing smartphone adoption in the country, where only around four in 10 Filipinos owned a smartphone as of end 2015 based on a recent report by Swedish ICT provider Ericsson, Smart said in a press statement.

Available for a one-time payment of only P888, the handset comes with a Smart prepaid SIM packed with free 100MB valid 30 days for 12 months, as well as a load rebate of P30 for an accumulated top-up of P100 every month for 12 months.

The offer is part of Smart’s two-track approach when it comes to putting the power of digital services into the hands of more and more Filipinos this year, according to Ariel P. Fermin, executive vice president and head of Consumer Business at Smart.


“This 2016, we are bringing the Smart Life experience to more Filipinos by first, leading the way in making the Smartphone a lot more attainable through unprecedented device offers and compelling promos and second, by further expanding our range of digital services in the fields of connectivity, entertainment, home security, urban convenience and financial services – which are at the core of the Smart Life,” said Fermin.

The Ericsson study estimates smartphone adoption in the Philippines to jump to about 70 percent of the population in three years’ time as devices become more affordable and as more digital services are introduced into the market.

“We are thrilled to team up with MyPhone, which shares our vision of  democratizing access to smartphones, enabling more Filipinos to enjoy meaningful apps and services that make their life a lot more fun and convenient,” said Fermin.

The prepaid smartphone offer is expected to entice new smartphone users and Smart prepaid subscribers.

It is also seen to sustain mobile data usage within PLDT’s wireless segment, which grew by 139 percent and has led to combined broadband and mobile internet revenues of P15.6 billion in the first nine months of 2015.

Smart’s prepaid smartphone also features a dual-SIM functionality and comes preloaded with apps like iflix, Southeast Asia’s leading internet TV service, and Spinnr, Smart’s music streaming app, among many others.

The phone is also equipped with 5MP main camera and 2MP front camera, as well as an 8GB expandable memory that can be used to save top apps and mobile games like Clash of Clans, Boom Beach and Bejeweled, among many others.

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