Smart Communications (Smart) on Thursday announced a revitalized lineup of postpaid offers in its continuing drive to provide better data services to its subscribers.
“Without a doubt we’re really confident that we really attract more subscribers now. We’ve seen month on month increasing use of data on smartphone,” Kathryn Carag, Postpaid Marketing Head at Smart told reporters.
She added “We’ve said we just don’t let people, navigate data on their own we want to really show that we built in data in their phone and with the choose your own freebee even easier for them to use data, also easier for them to use the plan.”
Smart said that subscribers can now choose from either the all-new Surf Plus Plans or the fully customizable All-In Plans which both provide more opportunities for users to be able to make the so-called ‘digital shift’ to more data services.
Smart’s new Surf Plus Plans, for example, offer subscribers the power to choose the perfect plan that’s fit for their mobile data needs. Starting at Plan 399, the Surf Plus Plans offer subscribers bigger data volume allowances ranging from 100MB to as much as 9GB, plus the flexibility to select a FREE app of their choice which they can change every month.
Smart’s All-In Plans, meanwhile, provide a fully-consumable and fully-customizable postpaid experience so that subscribers can better manage their mobile consumption every month.
Users can choose from a host of text, talk, and mobile data flexibundles that they can subscribe too, so they can have the freedom to plan their usage based on their budget and lifestyle.
“The plans were designed this way because when it comes to mobile data, there is no
one-size-fits-all solution,” Carag said.
She added “Users still want to be connected to their friends and loved ones via calls and texts, but now we are seeing increased usage of digital mobile services for communication and entertainment.”
Smart is one of the wireless units of PLDT, whose total postpaid segment posted an 11 percent revenue growth year-on-year at P5.7 billion during the first quarter of the year.
This was due to the remarkable growth in its subscriber base during the period, reaching 2.9 million or an 18 percent rise from the year before.
This move towards more data-centric offerings is backed by the more than P39 billion planned capital expenditure for the year, which will be allocated toward extensive 3G and 4G rollout across the country, as well as in expanding the company’s current 114,000 kilometers of fiber-optic network nationwide.