SMART Communications, Inc. (Smart) will start offering in September its own mobile Internet service for as low as one peso.
Smart said the PisoNet will be initially offered to Talk ’N Text (TNT) subscribers for P1 per 10 minutes. The service allows access to all apps and websites on mobile phones, with the exception of video streaming and file-sharing sites.
“Now, one peso is all you need to access the Internet. PisoNet brings the many benefits of the Internet to more Filipinos nationwide, especially those who are accessing the Internet for the first time using their phones,” said Charles Lim, executive vice president and head of the Wireless Consumer Division at Smart.
PisoNet is expected to boost Smart’s growth momentum in mobile data, which has been growing at a 73 percent rate from last year, as more subscribers gain access to the Internet through their mobile phones.
PisoNet will be delivered through a pioneering mobile Internet platform, which enables Smart’s mobile phone data network to manage the flow of Internet data traffic. As a result, network resources are used more efficiently to deliver the Internet services that people want.
“This enables Smart to offer data services in ‘sachets’ without sacrificing consumer experience, allowing subscribers to pay only for the Internet services that they need on an ‘always on’ basis,” Lim said.
The same platform also powers PowerApp, the telco’s suite of mobile Internet packages that allows subscribers to access Internet bundles—such as Social, Photo, Email, Chat, and individual apps—for as low as P5 per day.
“This is the Holy Grail for Internet advocates who want to bridge the digital divide while sustaining quality of service. And we’ve taken one big stab at it, using this groundbreaking platform targeted at one of the largest prepaid markets in the world,” said Dennis Mendiola, co-founder of Smart subsidiary Chikka, which developed the platform.
Globally, telecommunications companies face the challenge of connecting “the next 5 billion users” who are largely prepaid mobile phone users with limited budgets for mobile internet usage.
“Telcos around the world until now just offer data packages akin to ‘eat-all-you-can’ buffets at a premium price with little regard for efficient use of data resources. Our platform allows Smart to offer data at a much higher level of efficiency, thus making it possible for us to offer much more affordable prices,” Mendiola added.
PisoNet will soon be available to Talk ‘N Text subscribers, who only need to text PISONET to 5555 to enjoy the offer.