• Smart offers phone-based payment with Citi, Visa


    Smart e-Money Inc. (SMI), the digital financial solutions arm of Smart Communications, Inc. (Smart), has partnered with Citi Philippines and Visa to provide a new payment technology for the Filipino consumer with the Charge2Phone or C2P.

    “Leveraging on this partnership allows us to aggressively push for our businesses as well as other digital assets and initiatives for breaking into the global market for disruptive digital payment solutions,” Lito Villanueva, head of innovations and emerging payments at SMI, said.

    This new service will allow Filipinos to use their mobile phones not just for SMS or calls or browsing but also to pay for small purchases.

    Charge2Phone or C2P is the country’s first sticker-based contactless payment product for face-to-face and online purchases.  Designed to fit the back of one’s any mobile phone device, C2P effectively transforms the mobile phone into a credit card or wallet.

    Smart said the C2P “raises the bar for mobile-enabled payments, allowing our subscribers convenience using their mobile phones.”

    Citi Philippines chief executive officer Batara Sianturi said: “Today, Citi in reality is not just a bank, but a technology enabler, as we continue to leverage on technology to transform the way in which we serve our clients.”

    Sianturi said that in Asia, Citi already has 7 million digital banking registered users. “Closer to home, 47 percent of our customers in the Philippines are registered users of digital banking.  We strongly believe the future is digital, and our goal is to be the world’s leading digital bank,” he said.

    The new service can be availed of by Smart and Sun post-paid subscribers via a separate credit card line provided by Citi Philippines, on top of their post-paid subscription plan.

    This credit line allows for frictionless payments for enhanced convenience when buying digital or physical goods and services. Citi Philippines will issue a separate credit card statement containing all C2P purchases.

    C2P also allows the use of the customer’s mobile number for online transactions instead of his 16-digit credit card number, making the internet purchase experience more convenient and hassle-free.

    In the physical world, the C2P payment sticker may be used to make contactless payments wherever Visa payWave is accepted globally and at home in the Philippines.

    Payment innovation
    “Payment innovation is at the core of Visa’s business and we are proud to champion an industry-leading product borne from partners that share this vision. As the market’s first  Visa payWave contactless payment sticker, C2P will allow Smart and Citi customers to leave their cash at home, providing them with a faster and more convenient way to pay for their everyday purchases,” said Stuart Tomlinson, Visa country manager for the Philippines and Guam.

    Pioneering merchants joining Citi, Smart and Visa in promoting use of C2P include Mercury Drug, McDonalds, Marketplace by Rustan’s, Coffee Bean and Tea Leaf, Eastwood Cinemas and Shell Select, among others.

    Visa payWave provides a faster and more convenient payment experience allowing the consumer to tap the C2P payment sticker against a contactless terminal to pay for the transaction. Visa payWave transactions are protected by multiple layers of security and are available for purchases of up to P2,000. For transactions beyond this amount, the customer will be required to use the companion Citi Rewards credit card.

    Online transactions would be up to the credit card limit set by Citi Philippines. C2P customers will be able to shop online via SMI’s  exclusive partner Uskoop allowing purchases of US-based brands  from top online sites such as Zappos, Macy’s, Target, Amazon and Best Buy.

    This is on top of being able to buy online tickets from TicketNet and ordering McDonalds value meals. Among the other online merchants coming in next year would be Philippine Airlines, Zalora and Easy Taxi.

    C2P was designed with security tokens and two-factor authentication features ensuring layers of transaction security with the use of the mobile number instead of just the credit card number. It also uses the mobile personal identification number (mPIN) and the one-time PIN (OTP) when transacting online.


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