Smart profits boosted by increased data usage

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Smart Communications (Smart) has posted record mobile Internet and broadband growth, boosted by an upsurge in mobile data usage.

The subsidiary of dominant telco Philippine Long Distance Telephone Co. said it had recorded combined revenues for the two sectors of P15.6 billion as of September under a strategy of new mobile data offers and digital partnerships.

Mobile data usage was said to have increased by 139 percent during the nine-month period.

“We’re now seeing the effects of a revitalized digital strategy for mobile which focuses on providing a superior ‘Smart Life’ proposition to subscribers. Our partnerships that bring them the best offers from the world’s leading digital companies will continue to drive data growth as more users access the Internet on their smartphone devices,” said Ariel Fermin, EVP and Head of Consumer Business at Smart.


Smart recently partnered with iflix, FOX, MCA Music, Sony Music and AirBnb, taking advantage of rising smartphone penetration—said to be more than 35 percent of its cellular subscriber base and half of which now pay for data access.

Smart’s wireless broadband business also saw a similar upward trend in growth following a 41-percent increase in subscribers, which stood at 3.8 million as of the third quarter of 2015.

“We aim to sustain this growth in our mobile data and broadband businesses with more compelling offers and stronger digital partnerships well into next year,” Fermin said.

Smart’s parent company, PLDT, has earmarked P43 billion for capital expenditures this year to build network capacity, coverage and resiliency, as well as expand the coverage of its 3G and 4G networks nationwide.

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