• Smart renews partnership with MCA Music


    SMART Communications on Tuesday renewed its partnership with music company MCA Music Inc., a collaboration that brought legitimate music downloading service SPINNR to consumers.

    Two years ago, Smart and MCA Music entered into a partnership to bring music downloading and streaming to Smart subscribers.

    SPINNR has enabled users to experience listening to their favorite songs on their smartphones wherever they want, just at the tap of a finger on the screen.

    “SPINNR is a big instrument in promoting legitimate music downloads as basically anyone can download their favorite music without the use of credit cards or any complicated payment schemes,” Ricky Ilacad, MCA Music’s CEO said.

    “Music is a big part of our ’Smart Life’ entertainment proposition, and we’re glad that MCA Music is continuing to partner with us to bring the best mobile music experience to millions of users nationwide through SPINNR,” said Ariel Fermin, Smart EVP and head of Consumer Business.

    The SPINNR service tore down the steep barrier preventing access to the latest digital services by allowing users to pay for their song purchases or streaming subscriptions using their prepaid loads or charge it on top their postpaid accounts.

    This innovative payment system has helped in boosting the digital sales of local and international artists through music downloads and streaming subscriptions.

    Downloads and streaming have in fact contributed to the 6.9 percent growth in digital music revenues worldwide, which stood at $6.9 billion in 2014, or almost half of all global music sales, according to a recent report by the International Federation of the Phonographic Industry. MARIA LAURA ANGELES


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