PHILIPPINE Long Distance Telephone Co.’s (PLDT) wireless brands Smart Communications and Sun Cellular cemented their lead in the postpaid business in the first half of 2014, recording the fastest growth in subscriber base which remained the largest in the country.
Postpaid subscribers of Smart and Sun increased by 17 percent from 2.2 million in the first half of 2013 to 2.6 million as of end-June this year.
The two wireless services providers also posted a combined 14 percent year-on-year growth in postpaid revenues, from P9.1 billion to P10.4 billion. This accounts for 20 percent of the P57.9-billion wireless service revenues of PLDT in the first six months of 2014.
Their postpaid business has consistently increased their share in total cellular revenues — from 16 percent in the first half of 2012 to 18 percent in the same period last year, and now to 20 percent.
In a statement, Smart Postpaid head Kathy Carag said the brand saw considerable growth in revenues from value-added services (VAS), particularly from content offerings like Spinnr.
Launched in October 2013, Spinnr is a mobile and web service that enables Smart and Sun subscribers to stream and download songs from its extensive music catalog.
“We expect to sustain Smart Postpaid’s strong performance as we continue to bundle traditional postpaid offerings, like voice and SMS, with access to relevant content. Just last month, Smart partnered with French streaming service Deezer to launch new postpaid plans that give subscribers access to the 30 million tracks in Deezer’s music library,” Carag said.
“Aside from coming up with postpaid plans that suit our subscribers’ evolving lifestyles, Smart provides customers with the best and ‘nationwidest’ network that enables them to fully enjoy our service offerings,” she added.
Meanwhile, Sun Postpaid head Joan Dueñas attributed business growth to Sun’s attractive plan bundles that enable subscribers to get a phone and a tablet for as low as P450 a month. She also noted the popularity of Plan 600, which combines data access with powerful Samsung, Alcatel, and Starmobile handsets and tablets.
“We are seeing further improvement in Sun Postpaid’s performance as we make available more relevant content like music, e-books, and games, as well as top-of-the-line smartphones,” she said.