A smiling, happy Heart


Heart believes that a real smile comes from within

Her bright, perfect and beautiful smile says it all. Heart Evangelista is one very happy woman.

As she counts the days to her wedding to Sen. Chiz Escudero on February 15—a day after her birthday—she hardly needs to express her feelings in words.

“A real smile comes from within because I believe a smile is unlike any other beauty accessory,” the celebrity waxed lyrical at her newest product endorsement launch for toothpaste brand Closeup Diamond Attraction on January 27 at the Blackbird in Nielsen Tower, Makati.

She certainly has every reason to smile these days because after a rocky start, will finally settle down with a man whom she believes complements her in every way.

“I was raised with everything just given to me. With Chiz, he teaches me to appreciate the value of every single thing, no matter how simple, and he would always tell me when I get stressed over wedding plans, ‘You know, this is only one day. Ang importante sa kasal is yung buhay natin after’,” Heart shared.

She is smiling over her thriving career, which she hardly expected to be as full, what with her impending wedding. She related she had always thought marriage would be the end of an actress’ career but in her case, the opposite unfolded.

“It inspires to keep on doing what I’m doing, and I really feel so blessed with every project coming my way,” Heart continued.

She cited the Closeup endorsement as one of her most cherished good fortunes today because it is actually a “homecoming” of sorts for the sought after celebrity.

“I appeared in a Closeup commercial 11 years ago with John Pratts,” she recalled. “And I’m so glad to have Closeup Diamond Attraction today in my beauty arsenal because it truly highlights my smile.

“I will say it again, nothing compliments your overall look better than a dazzling white smile because it gives you that boost of confidence and it completes your total look,” she said.

Getting help from Dr. Cecile Infantado, a top cosmetic dentists in explaining how the product achieves this, the panelist said, “Diamond Attraction utilizes Blue Light Technology through a blue covarine foam that lessens yellow tones on teeth, making teeth look whiter and brighter instantly.”

“Here’s what she means,” Heart playfully—and beautifully—beamed.


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