The first time I heard about the tax on cosmetics, it had already been framed against the hashtag #DontTaxMyBeauty. But as with many things that happen via hashtags, there was little fleshing out of what this so-called Vanity Tax was going to be about.

A day after the hashtag happened, the three-page House Bill No. 4723 was uploaded online, but many remained disinterested in what it contained: it is easier to jump on the bandwagon of calling something anti-woman, than to actually sit down and read about it after all. Media fed the frenzy – the better to get hits with; days after, there is still little critical discussion about this proposal and the backlash against it, even as politicians weigh in using big words like “sexist.”

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