• Söfft launches in PH

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    The American brand is built on the design principle of ‘optimum comfort and chic style’

    The American brand is built on the design principle of ‘optimum comfort and chic style’

    American brand Söfft officially marked its entry to the Philippines during a media launch at A Space Manila. The brand is built on the design principle of “optimum comfort and chic style.” Its shoe line includes heels, sandals and flats that one can easily wear from day to night.

    Söfft’s long-standing history in the art of shoe making dates back nearly 100 years, with its roots in a manufacturing company in the heart of Pennsylvania. In a tight-knit community where service to Cove Shoe Factory is a family tradition for many, each shoe is crafted with the skill, precision and pride that come from decades of experience. Over the years, Söfft has grown to become a prevalent brand across the world when it comes to comfort and style with stores in countries like the United States of America, Canada, United Kingdom, France, Italy, and even around Asia.

    Exclusively distributed by ELRO Retail Corporation in the Philippines, Söfft’s chic and stylish designs are crafted from premium leathers and high-quality materials, while their distinctive attention to detail and beautiful finishing touches give their styles a timeless femininity.

    “We are very happy to introduce Söfft, our newest brand in the country. The modern Filipina woman is strong and stylish. She can balance her work life, family life, and social life—all while still managing to look good; and that’s exactly what Söfft shoes stand for,” said Cecille Loretizo, marketing head of ELRO.

    “We are very much excited to be bringing this new brand to the Philippines. Comfortable yet stylish, Söfft shoes were made especially for the empowered lives women lead.”

    For more information, log on to www.facebook.com/SofftShoesPhilippines.

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