Beyond exuding the festive and exotic vibe of the beaches of Brazil as its overall aesthetic, Ipanema as part of its 2013 campaign will lead its consumers to search for their souls.
Asking, “What fills your soul?”, Ipanema will help one find his or her Ambition, Hope, Passion and Happiness, as vivified in the four new suites of Ipanema’s latest collection.
On August 13, Ipanema held a stylized fashion show dubbed “Ipanema Soul Search” to officially launch the new collections as well as the new campaign.
During the event, guests and audiences witnessed Ipanema’s array of newest footwear finds with a healthy mix of neutrals and brights imprinted with patterns that still evoke its quirky flipflop stamp of braving fashion frontiers through footwear.
The new footwear styles were presented with dance performances by STEPS, which were themed into four elements Fire, Water, Earth and Air.
Ipanema Soul Search finally culminated the company’s raffle promo. Monthly winners for the months of June, July, and August are treated to a special Ipanema VIP packs in line with the concept of spoiling her sole. On the other hand, the grand winner won a trip to Brazil, symbolic of the brand philosophy of searching her soul through numerous experiences from marveling at the wondrous sights, treating herself to a gastronomic affair and even broadening her horizons through meeting new people.
For more information, visit the Ipanema Philippines official Facebook fan page (www.facebook.com/IpanemaPhilippines). Ipanema is available at the following stores: Bambu, Planet Sports, Shoe Salon, The Landmark, The Athlete’s Foot, and Cinderella.