In 2011, Rez Toledo’s life changed when he took on the name Somedaydream and broke through the music scene with a hit single “Hey Daydreamer.” But after the success of his debut album, he suddenly took a break and no new music was heard from him.
This year and after a long absence, he is definitely back on track with the release of “Holographic: Green Year,” the first of the series of three albums (the other two being “Holographic: Red Summer” and “Holographic: Blue Christmas”) under MCA Music. It features the carrier single “The Pace” featuring up and coming rapper Ninno.
Music Geek sat down with Somedaydream where he talked about what he did during his hiatus, his comeback, Hey Daydreamer, and his new music.
Why did it take almost six years for you to release a new album?
For me, Somedaydream was phenomenal before, in ways unimaginable now. During that time a lot of things were revealed to me as young kid–a bit too much, perhaps. That gave me the idea to be extremely patient. I used to have a lot of reasons in my head, but for every year that’s passed, it became clearer. This time around, I just want to be able to create and release music for in its own time. This new awakening in the music industry was one of the things I have been waiting for, so I thought earlier on (during my 2013 hiatus), maybe I should wait for the right time before I started presenting my music again. Apparently, it just took that many years.
What were you doing during those years?
I finished school. I was a sophomore when Somedaydream blew up, and I decided to take a break from limelight when I was a senior to focus on my studies first. By the time I was a super-senior (in his fifth and last year in college), I had already built myself a nice enough recording studio to further support my dreams of being a producer.
I was behind the scenes all these years but still working on music, not just of Somedaydream. I put my efforts in discovering and gearing up some of new independent electronic artists we enjoy now like BP Valenzuela, Crwn, Ninno, Curtismith and a few others. I also formed the collective known as LogiClub and did event productions while working on new records in the studio with my friends. I lived in Katipunan, Makati and Taft for a while, and business-wise, I’ve been setting up my own music label, Futurestudio. A busy five years! But well worth it. Just a pure music creative life under a rock. But not anymore.
You had a hit single, Hey Daydreamer from your self-titled debut album. Do you think you can top that?
I think Hey, Daydreamer has its own spot in local music history as that kind of hit song. It was just too huge of a commercial success back then and it propelled me to great heights, and I personally think it would be hard to forget that tune. Until now, no one’s been able to create a really successful electronic pop hit of that caliber. But I might be wrong.
You will be releasing three albums with different color concepts. What made you decide to do so and can you tell us more about it?
I just see them as creative output in musical format. Or art. This way, I’m never bound by the typical limitations and narratives of music making. When I got back from the hiatus, I focused on evolving Somedaydream and I realized I wanted to create three distinct styles for it and called it “project RGB” as in red, green and blue, which are the themes for each album. This is all I hear and see when I think about it. I wanted to challenge myself, to create the ultimate ambitious plan for Somedaydream. And I thought why not stick with it, and execute it nicely.
What is the concept of the first release, Holographic: Green Year?
The green album tells the story of how I craft music with other musicians, collaborators and artists. Its connection with musicality, creativity flowing and technology at play.
Can you tell us about your comeback single The Pace? What is it about?
The Pace is all about my own way of saying, “I own this genre,” and no one else comes close and would dare overtake me. All that translated pretty well into a fast-paced, high-energy song tied up with my favorite emcee right now, Ninno.
How was the recording process this time?
Everything in the album was studio-written–I guess which makes it my first studio album. A fresh start again! The creative process is the secret to it and I’m pretty proud that even major labels were taking notice even when my work wasn’t out yet. I had a very liberated control of making this album, which I’m glad about, but the only downside is it’s taking a long time to make. This time I’m not alone in the creative process though.
Can you tell us about the collaborations?
I broadcasted some of the collab sessions on my page and they were beyond fun. But behind promo-hassles of being a musician, some collabs we took way too seriously given that they might only happen once. Some collaborations have been planned for a few years and we’re just really happy they’re now ready, and are now real songs. By virtue of collaborating and especially as electronic artists, we’ve created new sounds here, and they’re not gonna sound like anything you’ve heard before.
What does music mean to you?
Music and my music life is everything to me. I learned it when I was seven starting with playing the piano and I’ve stuck with it ever since. Getting signed to Universal is my dream. And music in general has had a profound impact in my life. It will continue to do so as I definitely live and breathe music these days. I’m think I’m a pro at it.
What do you hope people gain from your music?
It’s narcissistic but I use music to break my own boundaries as an artist. From this I feel I gain more control and knowledge about my craft. I guess I gain the life I’ve always wanted with it.
How has your hiatus helped you in your music now?
My hiatus helped me secure my own identity. Looking back, the weird success of Somedaydream as an entity got me lost in the early years, and post-hiatus, I just remembered who I really am. And I got to practice my identities outside of the musician that is me.