Sony launches Bravia OLED in PH after strong buzz in CES 2017


Japanese electronics giant Sony introduced the Bravia organic light-emitting diode (OLED) television to the Philippine market, saying on Tuesday that the product generated 200 percent year-on-year growth in buzz during the Consumer Electronics Show (CES) in Las Vegas earlier this year.

“This year started well for Sony as the company introduced key products and technologies during the consumer electronics show. Compared with previous years, Sony garnered a stronger buzz this year with the introduction of Bravia OLED TVs,” Coycoy Cordova, senior marketing officer for Sony Bravia, said at a media launch in Parañaque City.

Cordova told The Manila Times that Sony became number one at the CES and garnered multiple awards.

“Bravia was one of the most talked about products during the conference. We have seen a lot of positive reviews, making everyone excited to experience the next big thing in television,” she said.

Sony officially launched the newest offering, the Bravia OLED A1 series, in the Philippines.

“Sony is always at the forefront of innovation, and we lead the future of television by bringing the new range of 4K HDR TVs, especially the Sony Bravia OLED TV. We want to elevate TV viewing experience and bring reality right in the comfort of your own home, with enhanced brightness and contrast features. The colors are more vivid and the sounds are clearer than ever before,” said Nobuyoshi Otake, president and managing director of Sony Philippines.

The product has more than eight million self-illuminating pixels which bring an enriched visual experience with unprecedented black, authentic color, blur-less image, and a wide viewing angle.

The company said its newest product is the world’s first large screen TV which can emit great sound from the screen itself. Taking advantage of the OLED’s backlightless structure, Sony developed a new Acoustic Surface technology which can emanate sound directly from the screen itself.

The Bravia OLED TV is available in the Philippines starting this month in 55 and 65-inch models.


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