In an urban clothing market where most brands cater to millennials, Spain’s second largest apparel retailer Cortefiel has long established its identity as a line of functional urban fashion for men and women ages 35 and up. A subsidiary of the 135-year-old Grupo Cortefiel of Spain, the label is one of the company’s five umbrella brands namely Springfield for young casual fashion; Women’s Secret for underwear and swimwear; Pedro del Hierro for haute couture and a more urbane style; and the outlet chain Fifty Factory.
Save for the Fifty Factory, Grupo Cortefiel’s fashion brands are steadily building a niche in the Philippine market through the distribution of Stores Specialist Inc. (SSI).
“Grupo wants to have different brands for different targets. Our target is totally different from Springfield and Women’s Secret. It’s for female or male, 35 and up. We offer very good quality, very good products in terms of pricing, and we also have trendy garments,” said Ignacio Orusco, franchise director for brands Cortefiel and Pedro del Hierro said during the former’s official Philippine launch.
Although Cortefiel had already opened its doors for country’s fashion savvy crowd since late 2014, the brand only formally announced its arrival in the country on September 22 at Bonifacio High Street Central Square, allowing its new market to look forward to its very first fashion show here, featuring the label’s Autumn/Winter 2015 collection.
Based on Cortefiel’s runway, men can play with three different styles and looks this season: the minimal sports style, the contemporary modern look, and the subtly innovative look.
Denim shirts go well with joggers, ripped jeans and quilted jackets, and finish off with backpacks and sneakers in timeless black. Suits are made more versatile for a casual feel when they are mixed with knitwear and sneakers. Finally, the subtly innovative look is achievable with the help of all-American style silhouettes inspired by New York’s West Village. Think baseball jackets and smart trousers.
Ladies, on the other hand, should be just as elegant and comfortable with Cortefiel’s Autumn/Winter 2015 Collection. Working women can amplify their style with leather, stripes, leather jackets, biker-style leggings and floaty tops. Denims are also very much in vogue when paired with jean jackets or oversized blazers.
Lastly, for the ongoing Boho look, the 70s continue to rule with boot cut jeans and light gauzy blouses; leather, suede, fur, raccoon, faux fur and mohair in camel and toasted tones.
“What we are trying to do is for our products to adapt to every moment of the week, for sure we have garments that you can wear in your office, and also we have garments that you can wear during the weekend. We try to make a combination. Our main objective, at the end, is to dress customers who go in the store from top to the bottom,” Orusco told The Manila Times during a post-fashion show interview.
Cortefiel stores are located in Bonifacio High Street Central Square, Estancia Mall, and Glorietta 3. For more information, log on to www.ssilife.com.ph.