SPAIN’S UNO DE 50 OPENS TODAY

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Uno de 50’s style has a daring spirit, with every piece of jewelry carrying a unique twist

Uno de 50’s style has a daring spirit, with every piece of jewelry carrying a unique twist

Spanish jewelry brand Uno de 50 opens its first store in Southeast Asia at SM Aura Premier today in partnership with the SM Retail Group.

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Known for its creativity, unique style, and bold spirit, this 100-percent handcrafted jewelry brand will add excitement to Manila’s fashionable set.

“I feel it is a total success story, a brand achievement I can be proud of,” says Uno de 50 president and CEO Jose Azullay on launch of the label’s first store in the region and their partnership with SM Retail.

“Southeast Asia is a region with a red hot retail industry, and in the specific case of the Philippines, three key factors converge in our decision to enter the market,” he continued. “First, it is a big market with a growth trend in fashion consumption; second, a brand with a difference like ours has a considerable niche there. Thirdly, we have the best possible partner in the country, the SM Retail Group.”

Uno de 50 is a brand for dynamic and cosmopolitan set that follows fashion trends. It is for those in search for something original, different, and exclusive, be they rings, necklaces, bracelets, earrings or watches.

Today, Manila officially joins the world’s top fashion capitals in New York, Miami, Las Vegas, Paris, Milan, Rome, and Amsterdam, among others, as a home to Uno de 50’s precious works of art.

The boutique is located at SM Retail at the second floor of SM Aura Premier.

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