Spotify was named as the number 1 music app in the country, according to NEW market research data and online polls.
Data from global app analytics service App Annie (www.appannie.com) revealed that Spotify is the number 1 music app for Android devices since it launched in April 2014. For iOS devices, Spotify placed second overall among music apps in the App Store, above Spinnr (18th) and Deezer (91st).
In a separate article on adweek.com, research firm YouGov BrandIndex indicated that Spotify is one of the top five music apps used by millennials. It occupied the second spot next to Pandora in market leadership in online music streaming services. YouGov looked at several metrics for the top five music streaming services including their current market share among millennials, awareness, satisfaction and purchase consideration relative to their rivals.
Meanwhile, in the Philippines, local news blog site Astig.ph conducted an online poll asking readers to vote which Philippine music streaming service they preferred. Results showed that Spotify led with 89 percent.
Globe Telecom brought Spotify to the Philippines in 2014 as part of its GoSURF data plans, providing its customers access to the Internet plus the best free music experience in the history of connected devices with access to over 30 million songs including the latest OPM hits.
Less than a year after Spotify’s launch, music streaming has now become an integral part of customers’ digital lifestyle, positively shifting from the music downloading habit, driving Spotify to become the most popular music streaming app in the Philippines.
“We are proud to lead the shift of music-listening behavior in the Philippines. With our partnership with the leading music app Spotify, our customers can now enjoy access to millions of songs and playlists anytime and anywhere through their mobile devices,” shares Issa Cabreira, Globe senior vice president for Consumer Mobile Marketing.
The music app will celebrate its first anniversary in the country on April 22.